NOKIA-UNESCO Education-For-All

I was recently invited by NOKIA – UNESCO – PEARSON to be a judge together with some other colleagues who are experts in Mobile Learning for this IdeasProject Education-For-All Community Challenge .

This is one type of Crowd-sourcing (also known as Co-creation) project that can potentially create changes, demand and adoption of ICT and Mobile technologies in Education. Great prizes, Be Creative, Join Today, Best For Students. There are many other projects.


RIM says “Who is eating my lunch, dinner and breakfast”

blackberry_playbook_event-homeRIM to RIP. this is no joke. Some people at TechCrunch has been commenting RIM has changed name to RIP and no wonder their dinner , lunch and breakfast was eaten by iPhone and Android.

To understand these assertions, one has to really look into how RIM got to become where they were. Sure they have a bunch of patents to help them protect their early innovations. Have they really innovate in the last 5 years. Now, does this look familiar to you ? Yahoo ?  AOL ? (more about Yahoo and AOL in the next post.) Many companies especially big ones tend to disregard innovations and particularly blue ocean strategy products and services because they are happy with their status quo. Disruption is the least they want.

RIM’s playbook as tablet is off the mark and I have discussed this before

And where is the new market, new demand ?

A Blue Ocean Strategy and product innovation will require FREQUENT and ITERATIVE renewal. For some industry, it may require shorter cycles.

Besides Prof. W. Chan Kim and Prof. Renee Mauborgne’ s Blue Ocean Strategy, Prof. Clayton Christensen’s Disruptive Innovation concept also look at this problem. The Bigger the Company, The Bigger the risk they have when comes to ignoring smaller companies, newly disrupted approach, new entrants. Apple mobile phone and tablet business was not around 5 years ago.

My new Mobile Learning GOD – Jeff Bezos – and his Blue Ocean Strategy

With the largest online inventory of books, a ready to move tablet customer base, and take it from me – Amazon will become the LARGEST gamechanger and beneficiary of the Mobile Learning market – and they do no need any telcos to help. They already own an ecosystem – which is why I am building ClassBooking as an ecosystem.

To a lot of Apple fanboys, Steve Jobs is god. Considering that a middle-aged man waiting for 37 hours at Hong Kong first Apple Store to be first in line, this only proves it can get pretty religious.
Amazon has the complete ecosystem – over 1 million ebooks, music, video, publishing supply-chain, and cloud infrastructure (AWS/EC2). Amazon basically has a complete facilitated network as described by Prof. Clayton Christensen in his book “Disrupting Class”. Owning a piece of the e-reader market alone was a bit of shortsightness in my opinion, but testing the water is always important. Thanks to the later comer strategy, Amazon is ready to benefit from the learning of all the mistakes made by the other tablets and iPad killers (including RIM, HP’s now discontinued TouchPad) – to reconstruct the market boundaries.

Blue Ocean Strategy ERRC for Amazon Kindler Fire
Amazon’s Kindle Fire is a classic business case in Blue Ocean Strategy, instead of fighting for ipad fans, Amazon targets at the noncustomers of ipads, also customers waiting on the side-line for an android/kindle product and those that may have been on the sideline waiting for other tablets. Applying the Blue Ocean Strategy’s ERRC Framework, Kindle Fire has eliminated some of the costly components like 3G chips, camera, GPS which is very common for the Android tablets market – to cut the cost down, and raise/create Amazon’s own delightful feature including the SILK cloud/browsing/caching feature – one that many other droid tablets cannot compete. I was a fan of France’s ARCHOS which priced its ANDROID based 7″ I-pod touch but it is still by its nature just a standard droid. Kindle Fire may prove to be another success. With 95,000 sold in the first week, it makes RIM Playbook a really RED OCEAN product.

I actually told everyone in a Bloomberg post in Facebook many months ago that RIM is playing catch up only, with cost leadership only; indeed, their Playbook had only sold 200,000 pcs so far.
RIM Playbook is a RED OCEAN product


Blue Ocean Strategy